Yes, everyone has heard the term. It is very true. Some products that come to mind, wine cork screws, mouse traps, cell phones and cars to name a few.  For daily use products ease and simplicity is paramount. As a mechanical engineer doing product design and product engineering I find that keeping designs (whether consumer products or industrial use equipment) simple is a great challenge especially when the product must perform complicated tasks with ease. One of the shortcomings of a simple design that has world class performance is   Intellectual Property protection.  If it is simple and easy to manufacture and everyone wants one, the product will be danger of being knocked off rather quickly. So patent protection, trade secrets, trademarks are all necessary. So the next time you have that great idea come to Mechanical Motion Technologies and we will be sure to cover all your bases confidentially. See us at